Brand identity and website for Ten Thousand Starlings, a consultancy specialising in social and environmental impact.
Ten Thousand Starlings had a clear and compelling vision: to connect people, ideas and organisations in ways that drive positive social and environmental change. The challenge was to turn that vision into a brand with enough rigour and coherence to win the confidence of serious institutional clients — without losing the warmth and purpose at the consultancy’s core.
Connecting the good
The project began with a series of strategic workshops to uncover the consultancy’s why. The resulting proposition — Connecting the good — captures the idea that when Ten Thousand Starlings connects people, ideas and motivations in the right way, everything changes for good. That double meaning — change that is both lasting and genuinely positive — became the foundation for every subsequent design decision.
Brand guidelines
The brand guidelines unified Ten Thousand Starlings’ visual, verbal and digital identity into a single, accessible framework — covering tone of voice, typography, colour, logo usage, pattern application, and co-branding rules. Built to be used by the client independently, without needing ongoing external support.
Logo
The logo translates the fluid, emergent dynamics of a starling murmuration into a precise, scalable mark. A murmuration is thousands of individual decisions producing a single coherent form — a precise visual metaphor for the kind of change Ten Thousand Starlings works to create. The logo system extends into a branded wave pattern that carries the identity across all touchpoints.
Website
The website was designed around a single performance brief: give a prospective client a complete picture of what Ten Thousand Starlings does and why it matters in under 60 seconds. Built from the Connecting the good proposition, the site sequences the consultancy’s offer — strategy, network, founder — so that the case for working with them builds quickly and clearly from the first scroll.
