Brand identity and website for a consultancy specialising in social and environmental impact.
Knowing why you’re doing something unlocks everything. Ten Thousand Starlings are driven to have a positive impact on the world and see organisations achieve their greatest potential.
We worked with the consultancy to turn this bold vision into a brand.
Connecting the good
To begin we led several workshops with the consultancy to uncover their why. The resulting proposition recognises that when Ten Thousand Starlings connects people, ideas and motivations in the right way, everything changes for good.
Our brand guidelines consolidated Ten Thousand Starlings’ visual, verbal and digital brand into a simple and easy to use framework.
We created a logo suite that captured and contained the complex dynamics seen in a starling murmuration — a perfect visual metaphor for the work Ten Thousand Starlings’ undertakes.
Expanding on Ten Thousand Starlings’ core proposition of Connecting the good, we designed a website to give prospective clients a complete overview of the consultancy’s offer in less than 60 seconds.