Thoughts – Jamie Wieck

How to kickstart a community from scratch (v.1.1)

Why do you need a community?

Your community is as important as your offer. You can have the best product or service,but it’s doomed to fail if nobody supports it.

An engaged community will help drive your startup forward; they will market it, invest in it, work for it, and they will help you define and refine your offer. This is why it’s vital for you start building a community from day one.

This guide will show you how to kickstart a starter community from scratch. My startup followed these steps to establish a community around Joto. The process may seem laborious, but it proved to be very effective. On Joto’s launch our community pledged just over £360,000 to the project.

So strap in, and start here to kickstart a community.

#The50 things every creative should know (part 2)

If you’ve read part one of #The50 things every creative should know, you’ll probably want to read part two. Unless you like cliffhangers?

#The50 things every creative should know (part 1)

Many years ago I thought I knew everything.

To absolutely no one’s surprise it turns out I didn’t, but that didn’t stop me snorting a big fat line of Paul Arden and writing a list of 50 tips for students entering the creative industry.

#The50 was the most popular post I ever published. By squeezing every tip into Twitter’s now defunct 140 character limit (you’ll notice a couple of odd sentence structures here and there), the list quickly went viral. It crashed my site and brought in thousands of Twitter followers ready to be disappointed by my aggressively inactive account.

So with the benefit of hindsight, I thought it would be fun to revisit the list and see if any of the advice still holds water. For clarity’s sake I’ve split the list into two parts (you can read tips 26 to 50 here), so get comfortable and enjoy part one of #The50 things every creative should know.

Lessons from a 15 year old business card

I’ve designed many things over the years, but nothing’s made an impact quite like my growing business card.

Conceived when I was a student, the card was designed to sprout alfalfa when exposed to water and sunlight. The big idea was for potential employers to keep my business card on their desk and not in their pocket. It was a fun little project that opened a few doors (cleaners would often throw them out prompting a flurry of apologetic emails), but on getting my first job and updating my portfolio I consigned the project to archives.

However, 15 years later I’m still fielding enquires about it.

A perfect design?

TfL’s Rail Transport Network at 2019 | Image: Transport for London

Many years ago I attended a fantastic lecture on information design delivered by the author and journalist Mark Ovenden. Organised to promote his book Transit Maps of the World, Ovenden presented a deep-dive into transit maps’ common infographic ancestor, Henry (also known as Harry) Beck’s 1933 map of the London Underground.

The best piece of advice I’ve ever been given

If I told you that by the end of this article you’d be a better designer would you believe me? It’s a bold statement, but I want to share with you something that totally changed my approach to design.

Recently I was asked to deliver a talk on the best piece of advice I’ve ever been given. Thankfully, this is one of my favorite things to talk about since the experience really did change my life. In fact, I’d go as far to say you can pretty much divide my career into two halves around this piece of advice — it really was that important.