I’m a designer who makes complex things clear.

I’ve created campaigns that moved millions to act for charities, shipped a commercial hardware product from sketch to factory floor in Shenzhen in 24 months, and spent years leading design and strategy across teams, agencies, and departments — most recently folding AI and systems thinking into the mix. Different worlds, same approach: make things clearer, make them work, and have fun doing it.

I write about design principles and creative trends at Clear Design Thinking, and I make and show artwork as eyezoko. For the full picture, find me on LinkedIn.

Selected awards

• Design Museum — Beazley Designs of the Year
• Cannes Lions Festival of Creativity — Unilever Foundry 50
• WeWork Creator Awards
• Penrose Innovation Awards
• Central Research Laboratory
• BAFTA Television Craft Awards
• HOW Design Awards
• I.D. Magazine Design Annual
• Design Museum — Super Contemporary

Selected talks

• Cannes Lions Festival of Creativity
• The Typographic Circle
• Glug London
• Imperial College London
• Institute of Contemporary Arts
• Central Saint Martins

Selected press

• Creative Review
• It’s Nice That
• Metro
• Design Week
• Marketing Week
• Brand New