Web app and brand identity to help a social enterprise inspire a nation of artists.
64 Million Artists is a social enterprise founded to help people discover the benefits of being creative, as they explain: “anyone can be creative — it’s about dancing in your bedroom, singing in the shower, or cooking your favourite meal.”
My studio was hired to design a web app capable of nurturing a digital community of artists.
Five key goals
We began by holding a series of workshops with 64 Million Artists and their supporters to uncover the frustrations and thought patterns that were holding people back from being more creative. These insights provided us with five key goals for our app to meet.
Codifying the creative process
Armed with these initial insights we worked with 64 Million Artists to codify a creative process anyone could follow. Together we delivered a clear and straightforward call-to-action that served both as a strap-line and a core user journey.
The app’s core user journey was designed to echo 64 Million Artists’ call-to-action, splitting the creative methodology across four key sections.
Users were first asked to Pledge how much time they could spare, before being asked to define or pick a creative challenge to Do in their own time. When users returned to upload their work, they were asked to Think about what they had achieved and to Share their experience with their friends.
To make the wireframing process as efficient as possible we designed a set of high fidelity wireframes that were user tested by 64 Million Artists’ most active supporters. Insights and amendments were fed back into new iterations of the web app.
User interface design
As the fidelity of the app increased we crafted a user interface palette in parallel with 64 Million Artists’ new brand identity.
The first creative challenge
As a predominately digital brand, we wanted to have fun with 64 Million Artists’ brand identity. In recognition that every artist must sign their work, we proposed that the first creative challenge given to every user should be to digitally customise the 64 Million Artists logo.
Crowd sourcing the brand identity
64 Million Artists’ brand identity became a reflection of the creative community they inspired. Now, as their community grows and evolves, so does their brand identity.